The Humble stand With Ukraine Bundle came out strong when it launched last week, raising more than $2 million in just a single day. And it managed to maintain that momentum all the way to the end: Humble revealed earlier today that it raised more than $20 million for humanitarian aid efforts in Ukraine.
It’s a whopping big number, but it’s also something of an understatement. According to the Stand With Ukraine bundle page, more than 473,900 bundles were sold, raising a grand total of $20,737,509, 100% of which will be divided between Razom for Ukraine, International Rescue Committee, International Medical Corps, and Direct Relief. Sales of the bundle ended on March 25.
“We’re grateful to everyone who came together and contributed to this critical cause—the people around the world who purchased a bundle; those who helped spread the word on social media and among their family and friends; and all of the publishers and developers who donated games, books, and software to the bundle,” Humble Bundle wrote in a blog post. “The funds we raised together will have a real impact on the lives of the people of Ukraine during this time of urgent need.
“While this particular bundle is over, we’re actively working with our partners on additional opportunities to support Ukraine relief efforts during this ongoing crisis. In the meantime, we wanted to pass along some words from our Stand With Ukraine bundle charity partners, who are on the ground in Ukraine and elsewhere supporting victims and refugees, and helping provide food, water, medical supplies, and other humanitarian aid.”
I don’t know how that total stacks up against the best-selling Humble Bundles of all time (I’ve reached out to ask) but it is a big step above and beyond other recent charity bundles, including the Conquer Covid-19 bundle ($6.6 million), the Fight for Racial Justice bundle ($4.4 million), the Australia Fire Relief bundle ($1.8 million), and the Humble Heal: Covid-19 bundle ($1.5 million). The gap may be attributable to a couple of factors: The bundle itself, which had a relatively high minimum buy-in price of $40, and the visibility and popularity of the Ukrainian military and government, which have been nothing short of a phenomenon on social media since the Russian invasion—exactly where people mostly likely to buy the bundle are apt to see them.
Correction: The story originally indicated that the Stand With Ukraine bundle had raised $25.9 million. That’s actually the amount raised in Canadian funds, which I unfortunately forgot to convert.